After all the rumors and anticipation, Apple announced the iPhone 4S. Not quite the anticipated iPhone 5 – but we are still excited that Apple also believes that great quality, real-time, mobile video is important. The iPhone 4S will ship with iOS 5 complete with HD 1080p for video capture and image stabilization.
Why is this important?
One of the main reasons video has had spotty acceptance within corporations is because it is often out of reach of the average employee. Video has typically been left to the corporate IT expert of self-professed department techie.
While Android devices have had HD quality video for nearly a year, Apple is the thought leader in the mobile space and their decision to embrace HD mobile capture reflects the coming of age of personal video creation and distribution. Now, most employees will have HD-quality mobile capture solutions on in the palm of their hand and the market will be driving tools to make it even easier to capture and edit video.
Now the corporate challenge shifts from “how do we get HD quality video” to “how do we best store, manage and distribute video to provide better communications across the enterprise – to all employees and constituents — both inside and outside of the firewall.” Let’s see how this would work in a real-life scenario. Consider the real estate professional. Now, for the first time, a real estate agent can capture the pure excitement and enthusiasm of their client moving into their first home. Nothing planned. Nothing staged. No camera man. No studio. That HD-quality testimonial can go straight from the real estate’s mobile phone to be stored and managed in the marketing department’s testimonial video portal, then distributed to other agents, clients and prospects no matter where they are located.
As you see, the ability to store, manage and distribute video — well that’s what we do here at VBrick so you can appreciate why we see Apple’s announcement as further proof of where video is going.