I was just reading the article from ReelSEO, a website dedicated to talking about the importance of online video, about video being the fasting growing website feature for small business. It is a good article and I tend to agree with what it says. Most of what they are talking about is embedding YouTube (or similar) players, with your own content, on your website.
The power of video is indisputable, in fact people have come to expect it on your website, and everyone is in a race to get video on theirs. Now, I suggest that you turn it up a notch – go live! While everyone else is thinking about the next kitschy video that they hope will go viral, think about adding true value to your website and start doing live webcasts, live webinars, live product demonstrations. You’ll catch the competition of guard and your customers will love you.
Rich-media presentations that incorporate live video, presentations, and interactive elements give your viewers a sense of participation and will help you build a community. BONUS – You can record all of your live sessions and make them available for later viewing. You get the best of both worlds.
The VBoss team (VBrick’s Online Streaming Service) and I have been screaming about this from the top of mountains lately because we have seen what it is already doing for our customers. Soon, it is going to be even easier for you to broadcast live directly from your PC, from virtually anywhere, and provide great value to your audience.
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