Comments on: Video Channels Rather Than Video Events http://www.enterpriseipvideo.com/2010/02/video-channels-rather-than-video-events/ Brought to you by VBrick Systems Fri, 14 Oct 2011 15:12:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David Burnett http://www.enterpriseipvideo.com/2010/02/video-channels-rather-than-video-events/comment-page-1/#comment-70 David Burnett Wed, 03 Mar 2010 14:18:27 +0000 http://www.enterpriseipvideo.com/?p=469#comment-70 I agree, either do it as a solid state resource or do not do it at all! Otherwise it's a jerry-rigged half baked resource. Good stuff Erik! I agree, either do it as a solid state resource or do not do it at all! Otherwise it’s a jerry-rigged half baked resource. Good stuff Erik!

]]> By: mel http://www.enterpriseipvideo.com/2010/02/video-channels-rather-than-video-events/comment-page-1/#comment-69 mel Sun, 28 Feb 2010 22:18:55 +0000 http://www.enterpriseipvideo.com/?p=469#comment-69 Would I consider a <a>corporate video production</a>? The question is can I afford not to! Its not about staying ahead of your competitors anymore, its about keeping up with them. Would I consider a corporate video production?

The question is can I afford not to!

Its not about staying ahead of your competitors anymore, its about keeping up with them.

]]> By: Harvey Benedict http://www.enterpriseipvideo.com/2010/02/video-channels-rather-than-video-events/comment-page-1/#comment-57 Harvey Benedict Sun, 14 Feb 2010 15:25:09 +0000 http://www.enterpriseipvideo.com/?p=469#comment-57 Good stuff Erik, it is important for those producing and distributing corporate content to take a holistic approach and view of the "lifecycle" of key communications. This includes targeted messages to alert the intended audience of the availability of the content, why it is important to that person to view said piece, the ability for employees to share the link with others, and (what I feel is too often missed) is a reminder. The reality is viewership rates are too often low versus the production and distribution effort, often that is a by product of the asynchronous nature of the employee schedules. Have a full strategy for content, simply placing it within a portal typically won't result in the type of viewership executives expect. Using more integrated tools like Unified Communications is an important step to getting the content in front of the targeted audience. Good stuff Erik, it is important for those producing and distributing corporate content to take a holistic approach and view of the “lifecycle” of key communications. This includes targeted messages to alert the intended audience of the availability of the content, why it is important to that person to view said piece, the ability for employees to share the link with others, and (what I feel is too often missed) is a reminder. The reality is viewership rates are too often low versus the production and distribution effort, often that is a by product of the asynchronous nature of the employee schedules. Have a full strategy for content, simply placing it within a portal typically won’t result in the type of viewership executives expect. Using more integrated tools like Unified Communications is an important step to getting the content in front of the targeted audience.

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